I have spoken with 200 web3 founders/CFOs and discovered that their most important financial challenge
is how to securely store and manage their crypto when their business RUNS on crypto.

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Storing crypto funds for an investment is easy (buy a Ledger), but managing a day-to-day business with crypto/fiat income is hard.

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Crypto is not only an asset class, it's a business currency. Smart contracts made sure of that.

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Imagine running a traditional shop with choosing between a non secure cashier (CEX) or a huge vault (Cold wallets).
What about supplier payments, refunds, and day-to-day needs. There is no standard solution for this problem.

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- Gnosis is often used for its multisig/non-custodial function, but it is difficult to use, not multi-chain, and has poor customer support.

- Ledger is used for cold storage, but is not effective for managing assets. 

- MPC providers are secure and efficient, but lack practicality for making regular cross-world payments. 

- Crypto banks are difficult to onboard, have high prices, and poor UX.

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Many web3 companies still hold their revenues on centralized exchanges like Kraken or Binance because they offer unified
crypto and fiat accounts and easy on/off ramping.

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However, holding funds in omnibus accounts like CEX is not acceptable anymore. Thanks FTX.
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Businesses need flexible ramps, financial visibility, and secure holding business accounts.

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Centralized exchanges were built for retail traders, not businesses and so even business offers lack important features such as
segregation of crypto and fiat accounts, multi chain/currency support, transaction categorization, invoice management,
easy routing of payments to third parties, source of funds for AML/CFT, fees transparency and user roles for team financial operations.

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My conviction is that crypto needs to disappear to become accessible!